Media in 2021 / 2022
Press Coverage
In 2020 The race was covered by journalists and media organisations from around the world as it was held successfully in a challenging year. Substantial coverage in the US, Great Britain and the Netherlands boosted the figures.
9m +
Print Circulation
100m +
People Reached
Television Coverage
Many teams caught the eye of news networks from all over the globe. The race has been covered in more than 10 countries resulting in extensive media coverage for the teams and their many achievements.
100+
Pieces of Coverage
56m +
Global TV audience
Digital Media
All of the teams aggregated thousands of posts, with sponsors, friends and family chipping in. The many world records broken this year also provided huge interest for online readership.
1,704
Pieces of Coverage
11.3bn
Online Readership
Public Figures
Many lifestyle/outdoor influencers and public figures interacted with the race virtually this year. Combined, they extended the reach beyond the ocean rowing community.
1m +
Social Visibility
15m +
Audience Reach
Race Platforms
The 2020/21 race content reached millions of people on Facebook, with reach among 25-44 age group being substantially higher than the global average for the platform. Facebook Live proved to be hugely popular in this race, attracting more than 750,400 unique live video views.
50,236,260
Lifetime Reach
25-44
Most Reached Age Range
37,877
Pages Liked
165m+
Organic Impressions -
Dec 2020 - June 2021
372,968
Organic Post Reach
Dec 2020 - June 2021
Source: Facebook Analytics June 2021
Instagram is proving to be one of the most popular ways for fans to engage with the race. The latest content from the fleet is constantly uploaded by a dedicated content manager on site at the start in La Gomera and at the finish line in Antigua.
11.7k +
Total Page Followers
1,602
Profile Visits Per Month
79,892
Impressions Per Month
Source: Instagram Analytics June 2021
Twitter provides the fastest way to get the latest news from the fleet. The races content team continually updates the feed with the latest information, videos and photos as they capture or receive from the teams.
3,126
Followers
706,000
Tweet Impressions Per Month During Race Arrivals
22,300
Average Profile Visits Per Month
Source: Twitter Analytics June 2021
The Talisker Whisky Atlantic Challenge's official YouTube channel has generated more that 2 million lifetime views over 53 countries. Most views come from western Europe.
2.2m +
Lifetime Views
1.7m +
Impressions
Source: YouTube Analytics June 2021