Media in 2021

Press Coverage

In 2020 The race was covered by journalists and media organisations from around the world as it was held successfully in a challenging year. Substantial coverage in the US, Great Britain and the Netherlands boosted the figures.

9m +

Print Circulation

100m +

People Reached

Television Coverage

Many teams caught the eye of news networks from all over the globe.  The race has been covered in more than 10 countries resulting in extensive media coverage for the teams and their many achievements.

100+

Pieces of Coverage

56m +

Global TV audience

Digital Media

All of the teams aggregated thousands of posts, with sponsors, friends and family chipping in. The many world records broken this year also  provided huge interest for online readership.

1,704

Pieces of Coverage

11.3bn

Online Readership

Public Figures

Many lifestyle/outdoor influencers and public figures interacted with the race virtually this year. Combined, they extended the reach beyond the ocean rowing community.

1m + 

Social Visibility

15m + 

Audience Reach

Race Platforms

  • Facebook

The 2020/21 race content reached millions of people on Facebook, with reach among 25-44 age group being substantially higher than the global average for the platform. Facebook Live proved to be hugely popular in this race, attracting more than 750,400 unique live video views.

50,236,260

Lifetime Reach

25-44

Most Reached Age Range

37,877

Pages Liked

165m+

Organic Impressions -

Dec 2020 - June 2021

372,968

Organic Post Reach
Dec 2020 - June 2021

 

Source: Facebook Analytics June 2021

  • Instagram

Instagram is proving to be one of the most popular ways for fans to engage with the race. The latest content from the fleet is constantly uploaded by a dedicated content manager on site at the start in La Gomera and at the finish line in Antigua.

11.7k +

Total Page Followers

1,602

Profile Visits Per Month

79,892

Impressions Per Month
 

Source: Instagram Analytics June 2021

  • Twitter

Twitter provides the fastest way to get the latest news from the fleet. The races content team continually updates the feed with the latest information, videos and photos as they capture or receive from the teams.

3,126

Followers

706,000

Tweet Impressions Per Month During Race Arrivals

22,300

Average Profile Visits Per Month

Source: Twitter Analytics June 2021

  • YouTube

The Talisker Whisky Atlantic Challenge's official YouTube channel has generated more that 2 million lifetime views over 53 countries.  Most views come from western Europe.

2.2m +

Lifetime Views

1.7m +

Impressions

Source: YouTube Analytics June 2021